In this episode of Sales Talk for CEOs, I speak with Bronwyn Allen, President and CEO of High Profile, a staffing agency in Dallas, TX that specializes in recruiting for accounting and finance, administrative assistants, and human resources. As Bronwyn explains, there have been a lot of changes to the staffing industry since the pandemic first started in 2020…and these changes have helped her integrate her team to better serve her customers. In this interview, we discuss the importance of having your full team working together, since each person has an important role in the customer journey and the customer’s experience should be seamless. You’ll learn key strategies for integrating sales and marketing (and other departments within your business), plus get tips regarding the CEO’s unique role in sales (and how it can foster better customer relations and even referrals). Listen in to learn how to blend the different roles in your business into one cohesive customer-focused team.
HIGHLIGHTS
1:20 Changes to hiring during the pandemic
8:25 Growth of sales operations during the pandemic
11:25 How to integrate roles on your team to serve customers better
14:10 The CEO’s unique role in sales
18:38 Balancing a CEO’s many responsibilities
22:40 Switching your sales strategy when inbound calls increase
25:07 Growth opportunities on the horizon
“The customer wants it to be seamless. They don’t want to have your services coming from 15 different directions and different messages. They know what they want, and they want it to be seamless. They don’t really care what happens behind the scenes. They just want good results, a good outcome.”
Connect with Bronwyn Allen in the links below:
Website: http://www.highprofilestaffing.com/
LinkedIn: https://www.linkedin.com/in/bronwynallen/
You can learn more about and connect with Alice Heiman in the links below.
Website: https://AliceHeiman.com
LinkedIn: https://www.linkedin.com/in/aliceheiman/