On this episode of the Sales Talk for CEOs Podcast, Alice speaks with Kris Rudeegraap, the CEO and Co-founder of Sendoso, the leading Sending Platform that helps companies stand out by giving them new ways to engage with customers. Alice and Kris discuss how important creativity is for not just an individual to possess, but the company as a whole and how this helps in building a strong company culture. They talk about the many ways in which we can make the customer feel as valued as we can throughout the whole sales process and beyond.
HIGHLIGHTS
2:50 How Sendoso started - finding creative ways to connect with people
5:20 Interviewing for creativity
15:10 Building a strong company culture
20:20 Adapting to modern sales
24:58 Following up with customers
27:41 Why stay with named accounts?
QUOTES
4:57 “Creative thinking is one of those soft skills that are underutilized and undervalued… add creativity or if you want to be more creative that’ll be a skillset that will stand out”
5:32 “I think creativity is something that all you CEOs out there - make sure that your sales leaders are interviewing for creativity”
15:57 “I’m really trying to create a culture where it’s a ‘one team, one dream’ and the CEO is not too cool for school, he’s in the trenches working with everyone else.”
24:25 “People should not just disappear from a customers life, they should be around and the customer knows they're available and a part of a team that's helping lift everybody up.”
26:51 “Any day can be ‘we love our customers day’”
Connect with Kris Rudeegraap in the links below:
LinkedIn: https://www.linkedin.com/in/rudeegraap/
Website: http://www.rudeegraap.com/
Twitter: https://twitter.com/rudeegraap
You can learn more about and connect with Alice Heiman in the links below.
Website: https://AliceHeiman.com
LinkedIn: https://www.linkedin.com/in/aliceheiman/