Sales Talk for CEOs
Strong Contributors to Sales Success with Jon Ferrara
Episode Summary
On this episode of the Sales Talk for CEOs Podcast, Alice speaks with Jon Ferrara, CEO of Nimble. He was originally the CEO of a company called GoldMine, a program that was the pioneer of CRM solutions. After selling GoldMine for $125 million dollars Jon took a 10 year break to be present with his family. After taking a break and finding purpose, Jon started Nimble, an award-winning social sales and marketing CRM for individuals and teams. Jon shares with us what contributed to his company’s success - marketing, personal involvement, and the secret sauce of closing a sale.
Episode Notes
HIGHLIGHTS
- 2:00 From Goldmine to Nimble, Jon’s entrepreneurial journey
- 8:20 Be present for your family's growth. Don't let your career get in the way of being with your loved ones.
- 18:17 The secret sauce to making connections and closing sales - listening more and being human
- 29:24 Integrating more and more communication systems into Nimble
- 33:04 Making it easy for the buyer to buy from you
QUOTES
- 2:02 “It really starts with our first company that I co-founded called GoldMine. I started that company out of a personal need, I struggled as a sales person.”
- 8:20 “I came to the conclusion that I’m on this planet to grow my soul and the best way to grow my soul is to be present with people who love me and help them grow. So I decided to dedicate that time to being a present father, husband, and member of my community”
- 15:55 If you share content… those influencers will start conversations with you and you have to reel them in to do one on one face to face”
- 16:10 "You don't want to start talking about yourself and your products. What you want to do is prepare for the meeting, learn about them... ask some questions and shut the F up and listen... "
- 23:10 “You just have to be thoughtful, share what you believe in, interact with the people that you want to interact with you then it starts to work.” “You have to be human…”
- 34:14 “I encourage every CEO listening today to go be their own customer, to go try to buy from their own company… pretend you’re your own customer and evaluate yourself from that perspective… many of you will be shocked.”
Connect with Jon Ferrara:
Twitter: https://twitter.com/Jon_Ferrara
Website: http://www.nimble.com/
Blog: www.nimble.com/blog
LinkedIn: https://www.linkedin.com/in/jonvferrara
You can learn more about and connect with Alice Heiman in the links below.
Website: https://AliceHeiman.com
LinkedIn: https://www.linkedin.com/in/aliceheiman/